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What is Private Lending?

Build Wealth SMARTly, Like a Bank

Across Canada, professionals, families, Canadians in their prime are growing their money through private lending. You lend directly to real estate investors and earn interest secured by tangible real properties.

For active real estate investors, Private Lending is a faster path than traditional banks to raise capital and expand their portfolios — creating win-win partnerships with everyday Canadians.

For Canadians Who Want Passive Income

Want steady returns without the stress of tenants, renos, or chasing deals?
Private lending puts you in control — with investments backed by real property.

Start Small, Grow Big

You don’t need millions to begin. Many Canadians start with $10K–$15K using flexible sources such as cash, HELOC, or RRSPs. Private lending is accessible and flexible, letting you grow wealth without waiting decades.

Full Control Over Investments

Unlike stocks or GICs, you set the terms. Choose the interest rate, loan type (short-term flip or long-term development), and even the borrower. Every deal aligns with your personal goals and risk tolerance.

Transparency, No Middlemen

Forget hidden fees and advisor commissions. Private lending is direct and straightforward, so you know exactly where your money goes — and how your returns are calculated.

Secured by Real Assets

Each loan is backed by real estate assets — homes, land, or commercial property. That tangible security makes private lending more stable than volatile markets like stocks, offering predictability and peace of mind.

Earn Predictable Returns

Your payoff comes as interest payments. While borrowers use the funds to grow their projects, you build your own wealth steadily — month after month, deal after deal.

Get the Due Diligence Checklist — Free

We’ll send the checklist straight to your inbox — a simple guide to spot red flags and protect your money.

Download it today and start investing SMARTly.

For Investors Who Want to Scale Deals

Already investing and developing, but banks and capital limits are holding you back?
Private financing gives you the speed, flexibility, and credibility to keep growing.

Close Deals Faster

Private financing moves at the speed of real estate. While banks can take weeks, private funds can be approved and deployed in days — essential for time-sensitive acquisitions and competitive opportunities.

Flexible Criteria

Instead of rigid bank rules, private lending focuses on the asset and deal potential. That means more creative terms and solutions for investors with unique projects or complex financial profiles.

Scale Without Limits

When your personal borrowing ceiling is tapped out, private capital lets you keep building. It enables you to fund multiple projects at once and expand your portfolio beyond what banks would allow.

Creative Deal Structures

Private lending isn’t one-size-fits-all. From joint ventures to performance-based financing, lenders can partner with you in ways banks never will — aligning capital with your vision.

Build Investor Trust

Raising capital is about credibility. With the right tools and approach, you’ll attract repeat lenders, creating lasting partnerships that support your growth deal after deal.

Get the Deal Structures Cheat Sheet — Free

Your cheat sheet will arrive in your inbox — quick, practical tips to structure deals that investors love.

Download it today and start raising capital SMARTly.

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Enroll in a masterclass designed for Canadians who want to succeed in private lending.

Whether you’re looking to lend securely or raise capital with confidence, these courses give you the step-by-step framework to do it smartly and safely.

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